We use consumer purchasing behavior to drive positive environmental change, improve eating habits, and increase charitable contributions by inspiring consumers to give.

How we came to do this

The enormity of the environmental crisis and escalation of people in need left us feeling we needed to help. How could just a handful of people have any power to change the world? The only way we could see that this could possibly happen would be for us to inspire others to get involved.

This became our mission.

Choose Change was built with a purpose beyond making money. It was not even about a passion for a particular product. The products, in fact, became only a means to an end for those of us who founded Choose Change. It was important to us that the products followed our mission closely but more importantly, we were determined to start a company that tried to change the world with each and every purchase of any and all the products we produced.